China, the world’s largest and most active social media market is vastly different from its counterpart in the West.
No Facebook, no Twitter, no YouTube, China’s social media sector is very fragmented and local.
WeChat, Weibo, Youku, Dianping, these players have different strengths, areas of focus, and, often, geographic priorities.
This fragmentation increases the complexity of the social-media landscape in China and requires significant resources and expertise.
Our native Chinese social media marketing experts can provide you with the ingredients of a winning strategy.